.elementor-4885 .elementor-element.elementor-element-d160aa0{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}/* Start custom CSS for html, class: .elementor-element-13e065a *//* ==========================================
 EVOLVING MARKET — SEO/AIO SERVICE PAGE
 PRIMARY ACCENT: LAVENDER #bb91d7
 ========================================== */

#em-seo-page {
  --es-bg: #050b0d;
  --es-bg-2: #0b1215;
  --es-accent: #bb91d7;
  --es-accent-soft: rgba(187,145,215,.12);
  --es-mint: #68d7b1;
  --es-cyan: #48d9e7;
  --es-gold: #edc66c;
  --es-rose: #f17d84;
  --es-text: #fff;
  --es-muted: #c5cbcb;
  --es-border: rgba(255,255,255,.12);
  background: var(--es-bg);
  color: var(--es-text);
  font-family: Inter, "Helvetica Neue", Arial, sans-serif;
  line-height: 1.6;
  overflow: hidden;
  isolation: isolate;
}

#em-seo-page *,
#em-seo-page *::before,
#em-seo-page *::after {
  box-sizing: border-box;
}

#em-seo-page a {
  text-decoration: none;
  color: inherit;
}

#em-seo-page .es-container {
  width: min(calc(100% - 88px),1450px);
  max-width: 1450px;
  margin-inline: auto;
}

#em-seo-page h1,
#em-seo-page h2,
#em-seo-page h3,
#em-seo-page p {
  margin: 0;
}

#em-seo-page h1,
#em-seo-page h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  letter-spacing: -.035em;
  line-height: 1.12;
  color: #fff;
}

#em-seo-page h1 em,
#em-seo-page h2 em {
  color: inherit;
  font-weight: 400;
}

#em-seo-page h3 {
  color: #fff;
}

#em-seo-page .es-section {
  padding-block: 100px;
}

#em-seo-page .es-eyebrow {
  font-size: 11px;
  font-weight: 750;
  text-transform: uppercase;
  letter-spacing: .23em;
  color: #e8e3ed;
  line-height: 1.5;
}

#em-seo-page .es-eyebrow-line {
  display: flex;
  align-items: center;
  gap: 16px;
}

#em-seo-page .es-eyebrow-line::after {
  content: "";
  width: 43px;
  height: 2px;
  background: var(--es-accent);
  flex: none;
}

#em-seo-page .es-inline-link {
  display: inline-flex;
  align-items: center;
  gap: 15px;
  color: #f2eaf7;
  font-size: 14px;
  font-weight: 600;
  padding-bottom: 6px;
  border-bottom: 1px solid var(--es-accent);
  transition: color .25s ease,gap .25s ease;
}

#em-seo-page .es-inline-link:hover {
  color: var(--es-accent);
  gap: 20px;
}

#em-seo-page a:focus-visible,
#em-seo-page button:focus-visible {
  outline: 2px solid var(--es-accent);
  outline-offset: 4px;
}

/* BUTTONS */

#em-seo-page .es-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 13px;
  margin-top: 30px;
}

#em-seo-page .es-btn {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 19px;
  min-height: 49px;
  padding: 12px 18px;
  border-radius: 4px;
  border: 1px solid var(--es-accent);
  font-size: 13px;
  font-weight: 700;
  line-height: 1.2;
  background: rgba(5,12,14,.72);
  color: #fff;
  transition: background .25s ease,transform .25s ease,box-shadow .25s ease;
}

#em-seo-page .es-btn-outline {
  border-color: rgba(255,255,255,.6);
}

#em-seo-page .es-btn span {
  font-size: 18px;
  line-height: 1;
}

#em-seo-page .es-btn:hover {
  background: rgba(187,145,215,.14);
  transform: translateY(-2px);
  box-shadow: 0 0 24px rgba(187,145,215,.14);
}

/* HERO */

#em-seo-page .es-hero {
  min-height: 760px;
  position: relative;
  display: flex;
  align-items: center;
  background-image:
    linear-gradient(90deg,
      rgba(3,9,11,.97) 0%,
      rgba(3,9,11,.91) 27%,
      rgba(3,9,11,.58) 53%,
      rgba(3,9,11,.13) 88%
    ),
    url('https://evolvingmarket.com/wp-content/uploads/2026/10/Cinematic-Analytics-Workspace-with-Purple-Dashboard.jpg');
  background-size: cover;
  background-position: center;
  border-bottom: 1px solid rgba(187,145,215,.22);
}

#em-seo-page .es-hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 140px;
  background: linear-gradient(transparent,rgba(5,11,13,.5));
  pointer-events: none;
}

#em-seo-page .es-hero-inner {
  position: relative;
  z-index: 1;
  padding-top: 210px;
  padding-bottom: 110px;
}

#em-seo-page .es-hero-content {
  max-width: 800px;
}

#em-seo-page .es-hero h1 {
  font-size: clamp(48px,5.1vw,76px);
  margin: 23px 0 24px;
  text-wrap: balance;
}

#em-seo-page .es-hero-description {
  max-width: 600px;
  font-size: clamp(15px,1.2vw,18px);
  line-height: 1.75;
  color: #e7eae8;
}

#em-seo-page .es-hero-points {
  display: flex;
  flex-wrap: wrap;
  gap: 14px 25px;
  margin-top: 35px;
  padding-top: 22px;
  border-top: 1px solid rgba(255,255,255,.2);
}

#em-seo-page .es-hero-points span {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  font-size: 12px;
  color: #e9efec;
}

#em-seo-page .es-hero-points span::before {
  content: "";
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--es-accent);
}

/* SEARCH EVOLUTION — WHITE */

#em-seo-page .es-evolution {
  background: #fff;
  color: #182125;
  border-bottom: 1px solid #e9edeb;
}

#em-seo-page .es-evolution-layout {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  align-items: center;
  gap: clamp(40px,6vw,100px);
}

#em-seo-page .es-evolution .es-eyebrow {
  color: #6b537e;
}

#em-seo-page .es-evolution h2,
#em-seo-page .es-evolution h2 em {
  color: #10191b;
}

#em-seo-page .es-image-frame {
  position: relative;
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid rgba(20,40,35,.1);
  background: #f8faf9;
  box-shadow: 0 22px 60px rgba(10,30,25,.09);
}

#em-seo-page .es-image-frame img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
}

#em-seo-page .es-evolution h2 {
  font-size: clamp(42px,4.4vw,66px);
  margin: 20px 0 23px;
}

#em-seo-page .es-evolution .es-section-lead {
  font-size: 18px;
  color: #142322;
  font-weight: 650;
  margin-bottom: 20px;
}

#em-seo-page .es-evolution-content > p:not(.es-eyebrow):not(.es-section-lead) {
  color: #566265;
  font-size: 15px;
  line-height: 1.8;
  margin-bottom: 16px;
}

#em-seo-page .es-evolution-note {
  display: flex;
  align-items: flex-start;
  gap: 15px;
  margin-top: 27px;
  padding: 19px;
  background: #f5f1f8;
  border-left: 3px solid var(--es-accent);
  border-radius: 0 5px 5px 0;
}

#em-seo-page .es-note-mark {
  color: #8052a0;
  font-size: 23px;
  line-height: 1;
}

#em-seo-page .es-evolution-note p {
  color: #3c3544;
  font-size: 13px;
  line-height: 1.7;
  font-weight: 600;
}

/* SEO + AIO FOUNDATION */

#em-seo-page .es-foundation {
  background:
    radial-gradient(ellipse at 80% 5%,rgba(95,50,130,.15),transparent 55%),
    #050b0d;
}

#em-seo-page .es-section-heading {
  max-width: 850px;
  margin-bottom: 40px;
}

#em-seo-page .es-section-heading h2 {
  font-size: clamp(44px,4.7vw,68px);
  margin: 20px 0 18px;
}

#em-seo-page .es-section-heading > p:not(.es-eyebrow) {
  max-width: 680px;
  color: var(--es-muted);
  font-size: 16px;
  line-height: 1.75;
}

#em-seo-page .es-foundation-grid {
  display: grid;
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: 18px;
}

#em-seo-page .es-foundation-card {
  min-height: 355px;
  padding: 37px;
  border-radius: 7px;
  border: 1px solid rgba(255,255,255,.16);
  border-top: 2px solid var(--es-cyan);
  background: linear-gradient(145deg,#111a1e,#070d10);
  transition: transform .3s,border-color .3s,box-shadow .3s;
}

#em-seo-page .es-foundation-ai {
  border-top-color: var(--es-accent);
  background:
    radial-gradient(ellipse at 85% 15%,rgba(187,145,215,.1),transparent 60%),
    linear-gradient(145deg,#15131d,#090d11);
}

#em-seo-page .es-foundation-card:hover {
  transform: translateY(-5px);
  border-color: rgba(187,145,215,.55);
  box-shadow: 0 15px 35px rgba(0,0,0,.2);
}

#em-seo-page .es-card-icon {
  width: 53px;
  height: 53px;
  color: var(--es-cyan);
  margin-bottom: 25px;
}

#em-seo-page .es-foundation-ai .es-card-icon {
  color: var(--es-accent);
}

#em-seo-page .es-card-icon svg {
  width: 100%;
  height: 100%;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

#em-seo-page .es-card-kicker {
  display: block;
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .19em;
  color: var(--es-accent);
  margin-bottom: 12px;
}

#em-seo-page .es-foundation-card h3 {
  font-family: Georgia,serif;
  font-size: clamp(27px,2.7vw,39px);
  font-weight: 400;
  line-height: 1.2;
  margin-bottom: 17px;
}

#em-seo-page .es-foundation-card h3 span {
  color: var(--es-accent);
}

#em-seo-page .es-foundation-card > p:not(.es-card-kicker) {
  max-width: 530px;
  font-size: 14px;
  line-height: 1.75;
  color: var(--es-muted);
}

#em-seo-page .es-card-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
  margin-top: 23px;
}

#em-seo-page .es-card-tags span {
  padding: 7px 12px;
  font-size: 11px;
  color: #e9f2ef;
  border: 1px solid rgba(187,145,215,.3);
  border-radius: 100px;
  background: rgba(187,145,215,.05);
}

#em-seo-page .es-foundation-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 25px;
  padding-top: 30px;
}

#em-seo-page .es-foundation-bottom p {
  color: var(--es-muted);
  font-size: 15px;
}

/* RESEARCH */

#em-seo-page .es-research {
  background:
    radial-gradient(ellipse at 10% 85%,rgba(68,45,86,.13),transparent 60%),
    linear-gradient(120deg,#0d1519,#10171c 65%,#0b1115);
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-seo-page .es-research-top {
  display: grid;
  grid-template-columns: 1fr .85fr;
  align-items: end;
  gap: 70px;
  margin-bottom: 43px;
}

#em-seo-page .es-research h2 {
  font-size: clamp(43px,4.6vw,67px);
  margin-top: 20px;
}

#em-seo-page .es-research-intro p {
  font-size: 15px;
  line-height: 1.8;
  color: var(--es-muted);
  margin-bottom: 15px;
}

#em-seo-page .es-research-layout {
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: 40px;
  align-items: center;
}

#em-seo-page .es-dashboard-frame {
  background: #fff;
  border: 1px solid rgba(187,145,215,.3);
  box-shadow: 0 25px 70px rgba(0,0,0,.25);
}

#em-seo-page .es-research-caption {
  margin-top: 17px;
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .2em;
  color: var(--es-accent);
}

#em-seo-page .es-research-features {
  display: flex;
  flex-direction: column;
}

#em-seo-page .es-feature-row {
  display: flex;
  gap: 17px;
  padding: 19px 0;
  border-bottom: 1px solid rgba(255,255,255,.13);
}

#em-seo-page .es-feature-row:first-child {
  padding-top: 0;
}

#em-seo-page .es-feature-row:last-child {
  border-bottom: none;
}

#em-seo-page .es-feature-icon {
  width: 37px;
  height: 37px;
  flex: none;
  display: grid;
  place-items: center;
  border: 1px solid rgba(187,145,215,.3);
  border-radius: 5px;
  color: var(--es-accent);
  background: rgba(187,145,215,.06);
}

#em-seo-page .es-feature-icon svg {
  width: 21px;
  height: 21px;
  stroke: currentColor;
  stroke-width: 1.7;
  stroke-linecap: round;
  stroke-linejoin: round;
  fill: none;
}

#em-seo-page .es-feature-row h3 {
  font-size: 15px;
  font-weight: 700;
  margin-bottom: 7px;
}

#em-seo-page .es-feature-row p {
  color: var(--es-muted);
  font-size: 13px;
  line-height: 1.7;
}

/* LOCAL AUTHORITY */

#em-seo-page .es-local {
  background: #050b0d;
}

#em-seo-page .es-local-layout {
  display: grid;
  grid-template-columns: 1fr .9fr;
  align-items: center;
  gap: clamp(40px,7vw,115px);
}

#em-seo-page .es-local h2 {
  font-size: clamp(42px,4.2vw,62px);
  margin: 20px 0 24px;
}

#em-seo-page .es-local-copy > p:not(.es-eyebrow) {
  color: var(--es-muted);
  font-size: 15px;
  line-height: 1.8;
  margin-bottom: 18px;
  max-width: 610px;
}

#em-seo-page .es-local .es-btn {
  margin-top: 12px;
}

#em-seo-page .es-local-graphic {
  border: 1px solid rgba(187,145,215,.34);
  border-radius: 9px;
  background:
    radial-gradient(ellipse at 50% 30%,rgba(187,145,215,.1),transparent 70%),
    #111820;
  overflow: hidden;
  box-shadow: 0 20px 60px rgba(0,0,0,.2);
}

#em-seo-page .es-local-graphic-head {
  display: flex;
  align-items: center;
  gap: 10px;
  padding: 17px 21px;
  border-bottom: 1px solid rgba(255,255,255,.1);
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .15em;
}

#em-seo-page .es-local-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--es-accent);
}

#em-seo-page .es-local-status {
  margin-left: auto;
  font-size: 10px;
  letter-spacing: 0;
  color: var(--es-mint);
}

#em-seo-page .es-local-map {
  padding: 15px 20px 5px;
}

#em-seo-page .es-local-map svg {
  display: block;
  width: 100%;
  height: auto;
}

#em-seo-page .es-local-checks {
  padding: 10px 28px 26px;
}

#em-seo-page .es-local-checks > div {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: 14px;
  font-size: 13px;
  color: #e7e9eb;
}

#em-seo-page .es-check {
  display: grid;
  place-items: center;
  width: 23px;
  height: 23px;
  flex: none;
  border-radius: 50%;
  background: rgba(187,145,215,.17);
  border: 1px solid rgba(187,145,215,.5);
  color: #d5b4ed;
  font-size: 13px;
}

/* CONTENT STRATEGY */

#em-seo-page .es-content {
  background:
    radial-gradient(ellipse at 80% 5%,rgba(61,49,84,.15),transparent 55%),
    #0c1317;
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-seo-page .es-content-grid {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: 16px;
}

#em-seo-page .es-content-card {
  position: relative;
  min-height: 290px;
  display: flex;
  flex-direction: column;
  padding: 32px;
  border: 1px solid rgba(255,255,255,.17);
  border-top: 2px solid var(--es-accent);
  border-radius: 7px;
  background: linear-gradient(145deg,#141c22,#090f13);
  transition: transform .3s,border-color .3s,box-shadow .3s;
}

#em-seo-page .es-content-card:nth-child(2) {
  border-top-color: var(--es-cyan);
}

#em-seo-page .es-content-card:nth-child(3) {
  border-top-color: var(--es-gold);
}

#em-seo-page .es-content-card:hover {
  transform: translateY(-5px);
  border-color: rgba(187,145,215,.5);
  box-shadow: 0 15px 35px rgba(0,0,0,.2);
}

#em-seo-page .es-content-number {
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .17em;
  color: var(--es-accent);
}

#em-seo-page .es-content-icon {
  width: 49px;
  height: 49px;
  margin: 27px 0 23px;
  color: #fff;
}

#em-seo-page .es-content-icon svg {
  width: 100%;
  height: 100%;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

#em-seo-page .es-content-card h3 {
  font-family: Georgia,serif;
  font-size: 25px;
  font-weight: 400;
  margin-bottom: 13px;
}

#em-seo-page .es-content-card p {
  color: var(--es-muted);
  font-size: 13px;
  line-height: 1.7;
}

/* PROCESS */

#em-seo-page .es-process {
  background: #050b0d;
}

#em-seo-page .es-process-top {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 70px;
  align-items: end;
  margin-bottom: 50px;
}

#em-seo-page .es-process h2 {
  font-size: clamp(44px,4.7vw,68px);
  margin-top: 20px;
}

#em-seo-page .es-process-intro p {
  color: var(--es-muted);
  font-size: 16px;
  line-height: 1.8;
  max-width: 550px;
  margin-bottom: 22px;
}

#em-seo-page .es-process-grid {
  display: grid;
  grid-template-columns: repeat(4,minmax(0,1fr));
  border-top: 1px solid rgba(255,255,255,.18);
}

#em-seo-page .es-process-step {
  padding: 32px 28px 10px;
  border-left: 1px solid rgba(255,255,255,.13);
}

#em-seo-page .es-process-step:first-child {
  border-left: none;
  padding-left: 0;
}

#em-seo-page .es-step-number {
  display: block;
  font-family: Georgia,serif;
  font-size: 42px;
  line-height: 1;
  color: var(--es-accent);
  margin-bottom: 25px;
}

#em-seo-page .es-process-step:nth-child(2) .es-step-number {
  color: var(--es-cyan);
}

#em-seo-page .es-process-step:nth-child(3) .es-step-number {
  color: var(--es-gold);
}

#em-seo-page .es-process-step:nth-child(4) .es-step-number {
  color: var(--es-mint);
}

#em-seo-page .es-process-step h3 {
  font-size: 17px;
  font-weight: 700;
  margin-bottom: 12px;
}

#em-seo-page .es-process-step p {
  color: var(--es-muted);
  font-size: 13px;
  line-height: 1.7;
}

/* FUTURE + REPORTING */

#em-seo-page .es-future {
  background: linear-gradient(120deg,#0e171a,#141620 60%,#0b1115);
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-seo-page .es-future-layout {
  display: grid;
  grid-template-columns: 1fr .85fr;
  gap: clamp(40px,7vw,120px);
  align-items: center;
}

#em-seo-page .es-future h2 {
  font-size: clamp(42px,4.4vw,64px);
  margin: 22px 0 26px;
}

#em-seo-page .es-future-copy > p:not(.es-eyebrow) {
  color: var(--es-muted);
  font-size: 15px;
  line-height: 1.8;
  margin-bottom: 18px;
}

#em-seo-page .es-reporting-card {
  padding: clamp(28px,3vw,45px);
  border: 1px solid rgba(187,145,215,.45);
  border-radius: 8px;
  background:
    radial-gradient(ellipse at 90% 0%,rgba(187,145,215,.1),transparent 55%),
    linear-gradient(140deg,#10131b,#080d10);
  box-shadow: 0 25px 70px rgba(0,0,0,.17);
}

#em-seo-page .es-reporting-icon {
  width: 50px;
  height: 50px;
  color: var(--es-accent);
  margin-bottom: 25px;
}

#em-seo-page .es-reporting-icon svg {
  width: 100%;
  height: 100%;
  stroke: currentColor;
  stroke-width: 1.5;
  stroke-linecap: round;
  stroke-linejoin: round;
}

#em-seo-page .es-reporting-card h3 {
  font-family: Georgia,serif;
  font-size: clamp(27px,2.5vw,37px);
  font-weight: 400;
  line-height: 1.2;
  margin-bottom: 20px;
}

#em-seo-page .es-reporting-card > p:not(.es-card-kicker) {
  color: var(--es-muted);
  font-size: 14px;
  line-height: 1.75;
}

#em-seo-page .es-reporting-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
  margin-top: 23px;
}

#em-seo-page .es-reporting-tags span {
  padding: 7px 11px;
  border: 1px solid rgba(187,145,215,.32);
  border-radius: 4px;
  font-size: 11px;
  color: #eee8f1;
}

/* FAQ */

#em-seo-page .es-faq {
  background:
    radial-gradient(ellipse at 90% 10%,rgba(65,40,80,.13),transparent 55%),
    #050b0d;
}

#em-seo-page .es-faq-layout {
  display: grid;
  grid-template-columns: .8fr 1.25fr;
  gap: clamp(45px,7vw,120px);
  align-items: start;
}

#em-seo-page .es-faq h2 {
  font-size: clamp(42px,4vw,62px);
  margin: 20px 0 24px;
}

#em-seo-page .es-faq-intro > p:not(.es-eyebrow) {
  font-size: 15px;
  color: var(--es-muted);
  line-height: 1.8;
  max-width: 410px;
  margin-bottom: 28px;
}

#em-seo-page .es-faq-items {
  border-top: 1px solid rgba(255,255,255,.2);
}

#em-seo-page .es-faq-item {
  border-bottom: 1px solid rgba(255,255,255,.17);
  transition: background .25s;
}

#em-seo-page .es-faq-item.es-faq-open {
  background: rgba(187,145,215,.04);
}

#em-seo-page .es-faq-item h3 {
  margin: 0;
  font-size: inherit;
  font-weight: inherit;
}

#em-seo-page .es-faq-trigger {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 25px;
  padding: 23px 12px;
  border: 0;
  background: transparent;
  color: #fff;
  text-align: left;
  cursor: pointer;
  font: 600 15px/1.5 Inter,Arial,sans-serif;
}

#em-seo-page .es-faq-trigger:hover {
  color: var(--es-accent);
}

#em-seo-page .es-faq-symbol {
  display: grid;
  place-items: center;
  width: 29px;
  height: 29px;
  border: 1px solid rgba(187,145,215,.55);
  border-radius: 50%;
  color: var(--es-accent);
  font-size: 21px;
  font-weight: 400;
  flex: none;
  transition: transform .25s,background .25s;
}

#em-seo-page .es-faq-open .es-faq-symbol {
  transform: rotate(45deg);
  background: rgba(187,145,215,.1);
}

#em-seo-page .es-faq-panel[hidden] {
  display: none !important;
}

#em-seo-page .es-faq-answer {
  padding: 0 55px 25px 12px;
  font-size: 14px;
  line-height: 1.85;
  color: var(--es-muted);
}

/* FINAL CTA */

#em-seo-page .es-final-cta {
  position: relative;
  min-height: 510px;
  display: flex;
  align-items: center;
  padding-block: 100px;
  background-image:
    linear-gradient(90deg,
      rgba(3,9,11,.97) 0%,
      rgba(3,9,11,.89) 32%,
      rgba(3,9,11,.56) 62%,
      rgba(3,9,11,.2) 90%
    ),
    url('https://evolvingmarket.com/wp-content/uploads/2026/10/AI-Powered-Content-Strategy-Workspace.jpg');
  background-size: cover;
  background-position: center 45%;
  border-top: 1px solid rgba(187,145,215,.22);
}

#em-seo-page .es-final-inner {
  position: relative;
  z-index: 1;
}

#em-seo-page .es-final-copy {
  max-width: 790px;
}

#em-seo-page .es-final-cta h2 {
  font-size: clamp(43px,4.8vw,70px);
  margin: 22px 0;
}

#em-seo-page .es-final-copy > p:not(.es-eyebrow) {
  max-width: 580px;
  font-size: 16px;
  line-height: 1.75;
  color: #edf0ed;
}

/* SCROLL REVEALS */

#em-seo-page.es-js .es-reveal {
  opacity: 0;
  transform: translateY(22px);
  transition:
    opacity .65s ease,
    transform .65s cubic-bezier(.2,.7,.2,1);
}

#em-seo-page.es-js .es-reveal.es-visible {
  opacity: 1;
  transform: translateY(0);
}

#em-seo-page.es-js .es-foundation-card:nth-child(2),
#em-seo-page.es-js .es-content-card:nth-child(2),
#em-seo-page.es-js .es-process-step:nth-child(2) {
  transition-delay: .07s;
}

#em-seo-page.es-js .es-content-card:nth-child(3),
#em-seo-page.es-js .es-process-step:nth-child(3) {
  transition-delay: .12s;
}

/* TABLET */

@media (max-width: 1100px) {
  #em-seo-page .es-container {
    width: calc(100% - 52px);
  }

  #em-seo-page .es-section {
    padding-block: 80px;
  }

  #em-seo-page .es-evolution-layout {
    gap: 35px;
  }

  #em-seo-page .es-research-top {
    gap: 35px;
  }

  #em-seo-page .es-research-layout {
    gap: 25px;
  }

  #em-seo-page .es-local-layout {
    gap: 35px;
  }

  #em-seo-page .es-process-top {
    gap: 40px;
  }

  #em-seo-page .es-process-grid {
    grid-template-columns: repeat(2,minmax(0,1fr));
    row-gap: 25px;
  }

  #em-seo-page .es-process-step:nth-child(3) {
    border-left: none;
    padding-left: 0;
  }

  #em-seo-page .es-future-layout,
  #em-seo-page .es-faq-layout {
    gap: 40px;
  }
}

/* TABLET HERO */

@media (min-width: 768px) and (max-width: 1100px) {
  #em-seo-page .es-hero {
    min-height: 670px;
    text-align: center;
  }

  #em-seo-page .es-hero-inner {
    padding-top: 180px;
    padding-bottom: 90px;
  }

  #em-seo-page .es-hero-content {
    margin-inline: auto;
  }

  #em-seo-page .es-hero .es-eyebrow-line {
    justify-content: center;
  }

  #em-seo-page .es-hero-description {
    margin-inline: auto;
  }

  #em-seo-page .es-hero .es-actions,
  #em-seo-page .es-hero-points {
    justify-content: center;
  }

  #em-seo-page .es-hero h1 {
    font-size: clamp(45px,5.7vw,65px);
  }
}

/* MOBILE */

@media (max-width: 767px) {
  #em-seo-page .es-container {
    width: calc(100% - 36px);
  }

  #em-seo-page .es-section {
    padding-block: 65px;
  }

  #em-seo-page h1,
  #em-seo-page h2 {
    letter-spacing: -.025em;
    line-height: 1.15;
  }

  #em-seo-page .es-hero {
    min-height: 0;
    background-image:
      linear-gradient(0deg,
        rgba(3,9,11,.98) 0%,
        rgba(3,9,11,.93) 42%,
        rgba(3,9,11,.4) 100%
      ),
      url('https://evolvingmarket.com/wp-content/uploads/2026/10/Cinematic-Analytics-Workspace-with-Purple-Dashboard.jpg');
    background-position: 65% center;
  }

  #em-seo-page .es-hero-inner {
    padding-top: 190px;
    padding-bottom: 65px;
  }

  #em-seo-page .es-hero h1 {
    font-size: clamp(35px,7.8vw,48px);
    margin: 18px 0 21px;
  }

  #em-seo-page .es-hero-description {
    font-size: 15px;
  }

  #em-seo-page .es-hero-points {
    margin-top: 27px;
  }

  #em-seo-page .es-evolution-layout,
  #em-seo-page .es-research-top,
  #em-seo-page .es-research-layout,
  #em-seo-page .es-local-layout,
  #em-seo-page .es-future-layout {
    grid-template-columns: 1fr;
    gap: 35px;
  }

  #em-seo-page .es-evolution h2,
  #em-seo-page .es-section-heading h2,
  #em-seo-page .es-research h2,
  #em-seo-page .es-local h2,
  #em-seo-page .es-process h2,
  #em-seo-page .es-future h2,
  #em-seo-page .es-faq h2 {
    font-size: clamp(35px,7.8vw,46px);
  }

  #em-seo-page .es-foundation-grid {
    grid-template-columns: 1fr;
  }

  #em-seo-page .es-foundation-card {
    min-height: 0;
    padding: 29px;
  }

  #em-seo-page .es-foundation-bottom {
    align-items: flex-start;
    flex-direction: column;
  }

  #em-seo-page .es-content-grid {
    grid-template-columns: 1fr;
  }

  #em-seo-page .es-content-card {
    min-height: 0;
  }

  #em-seo-page .es-process-top {
    grid-template-columns: 1fr;
    gap: 25px;
  }

  #em-seo-page .es-process-grid {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }

  #em-seo-page .es-faq-layout {
    grid-template-columns: 1fr;
    gap: 30px;
  }

  #em-seo-page .es-final-cta {
    min-height: 0;
    padding-block: 85px;
    background-image:
      linear-gradient(90deg,rgba(3,9,11,.96),rgba(3,9,11,.76)),
      url('https://evolvingmarket.com/wp-content/uploads/2026/10/AI-Powered-Content-Strategy-Workspace.jpg');
    background-position: 60% center;
  }

  #em-seo-page .es-final-cta h2 {
    font-size: clamp(35px,8vw,49px);
  }
}

/* SMALL MOBILE */

@media (max-width: 540px) {
  #em-seo-page .es-hero-inner {
    padding-top: 175px;
    padding-bottom: 55px;
  }

  #em-seo-page .es-hero h1 {
    font-size: clamp(33px,8.5vw,42px);
  }

  #em-seo-page .es-actions {
    flex-direction: column;
    align-items: stretch;
  }

  #em-seo-page .es-btn {
    width: 100%;
  }

  #em-seo-page .es-evolution h2,
  #em-seo-page .es-section-heading h2,
  #em-seo-page .es-research h2,
  #em-seo-page .es-local h2,
  #em-seo-page .es-process h2,
  #em-seo-page .es-future h2,
  #em-seo-page .es-faq h2 {
    font-size: 35px;
  }

  #em-seo-page .es-process-grid {
    grid-template-columns: 1fr;
  }

  #em-seo-page .es-process-step,
  #em-seo-page .es-process-step:first-child,
  #em-seo-page .es-process-step:nth-child(3) {
    padding: 24px 0;
    border-left: none;
    border-bottom: 1px solid rgba(255,255,255,.12);
  }

  #em-seo-page .es-step-number {
    font-size: 35px;
    margin-bottom: 15px;
  }

  #em-seo-page .es-faq-trigger {
    font-size: 14px;
    padding: 20px 7px;
  }

  #em-seo-page .es-faq-answer {
    padding: 0 12px 22px 7px;
    font-size: 13px;
  }

  #em-seo-page .es-final-cta h2 {
    font-size: 36px;
  }
}

/* EXTRA SMALL */

@media (max-width: 380px) {
  #em-seo-page .es-hero-inner {
    padding-top: 180px;
  }

  #em-seo-page .es-hero h1 {
    font-size: 32px;
  }

  #em-seo-page .es-evolution h2,
  #em-seo-page .es-section-heading h2,
  #em-seo-page .es-research h2,
  #em-seo-page .es-local h2,
  #em-seo-page .es-process h2,
  #em-seo-page .es-future h2,
  #em-seo-page .es-faq h2 {
    font-size: 33px;
  }
}

/* REDUCED MOTION */

@media (prefers-reduced-motion: reduce) {
  #em-seo-page *,
  #em-seo-page *::before,
  #em-seo-page *::after {
    animation: none !important;
    transition: none !important;
    scroll-behavior: auto !important;
  }

  #em-seo-page.es-js .es-reveal {
    opacity: 1 !important;
    transform: none !important;
  }
}/* End custom CSS */