.elementor-4917 .elementor-element.elementor-element-40d1d90{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}/* Start custom CSS for html, class: .elementor-element-21af076 *//* =====================================================
   EVOLVING MARKET — PAID MEDIA MANAGEMENT
   COMPLETE STYLESHEET — UPDATED
   Service accent: #ce6d74
   Maximum content width: 1450px
===================================================== */

#em-paid-media {
  --pm-bg: #050b0d;
  --pm-bg-alt: #0c1417;
  --pm-panel: #10191c;
  --pm-accent: #ce6d74;
  --pm-accent-light: #e7a2a7;
  --pm-accent-soft: rgba(206,109,116,.12);
  --pm-lavender: #bb91d7;
  --pm-gold: #edc66c;
  --pm-text: #fff;
  --pm-muted: #c4cccd;
  --pm-border: rgba(255,255,255,.13);

  width: 100%;
  overflow: hidden;
  isolation: isolate;
  background: var(--pm-bg);
  color: var(--pm-text);
  font-family: Inter, "Helvetica Neue", Arial, sans-serif;
  line-height: 1.65;
}

#em-paid-media *,
#em-paid-media *::before,
#em-paid-media *::after {
  box-sizing: border-box;
}

#em-paid-media .pm-container {
  width: min(calc(100% - 88px),1450px);
  max-width: 1450px;
  margin-inline: auto;
}

#em-paid-media h1,
#em-paid-media h2,
#em-paid-media h3,
#em-paid-media p,
#em-paid-media ul {
  margin: 0;
}

#em-paid-media h1,
#em-paid-media h2 {
  color: #fff;
  font-family: Georgia, "Times New Roman", serif;
  font-weight: 400;
  line-height: 1.12;
  letter-spacing: -.035em;
}

#em-paid-media h1 em,
#em-paid-media h2 em {
  color: inherit;
  font-weight: 400;
}

#em-paid-media h3 {
  color: #fff;
}

#em-paid-media a {
  color: inherit;
  text-decoration: none;
}

#em-paid-media img {
  max-width: 100%;
}

#em-paid-media button {
  font-family: inherit;
}

#em-paid-media a:focus-visible,
#em-paid-media button:focus-visible {
  outline: 2px solid var(--pm-accent-light);
  outline-offset: 4px;
}

#em-paid-media .pm-section {
  padding-block: 100px;
}

#em-paid-media .pm-eyebrow {
  display: flex;
  align-items: center;
  gap: 15px;
  color: #eee3e5;
  font-size: 11px;
  font-weight: 750;
  line-height: 1.5;
  letter-spacing: .22em;
  text-transform: uppercase;
}

#em-paid-media .pm-eyebrow::after {
  content: "";
  display: block;
  flex: none;
  width: 43px;
  height: 2px;
  background: var(--pm-accent);
}

#em-paid-media .pm-section-heading {
  max-width: 960px;
  margin-bottom: 43px;
}

#em-paid-media .pm-section-heading h2 {
  margin: 20px 0;
  font-size: clamp(43px,4.6vw,68px);
}

#em-paid-media .pm-section-heading > p:not(.pm-eyebrow) {
  max-width: 690px;
  color: var(--pm-muted);
  font-size: 16px;
  line-height: 1.8;
}

#em-paid-media .pm-center {
  margin-inline: auto;
  text-align: center;
}

#em-paid-media .pm-center .pm-eyebrow {
  justify-content: center;
}

#em-paid-media .pm-center > p:not(.pm-eyebrow) {
  margin-inline: auto;
}

/* BUTTONS */

#em-paid-media .pm-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 13px;
  margin-top: 30px;
}

#em-paid-media .pm-btn {
  display: inline-flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  min-height: 49px;
  padding: 12px 18px;
  border: 1px solid var(--pm-accent);
  border-radius: 4px;
  background: rgba(5,12,14,.7);
  color: #fff;
  font-size: 13px;
  font-weight: 700;
  line-height: 1.2;
  transition: transform .25s,background .25s,
              box-shadow .25s,border-color .25s;
}

#em-paid-media .pm-btn-outline {
  border-color: rgba(255,255,255,.58);
}

#em-paid-media .pm-btn span {
  font-size: 18px;
  line-height: 1;
}

#em-paid-media .pm-btn:hover {
  transform: translateY(-2px);
  background: rgba(206,109,116,.16);
  border-color: var(--pm-accent-light);
  box-shadow: 0 0 24px rgba(206,109,116,.14);
}

#em-paid-media .pm-text-link {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  padding-bottom: 6px;
  border-bottom: 1px solid var(--pm-accent);
  color: #f4e4e5;
  font-size: 14px;
  font-weight: 650;
  transition: color .25s,gap .25s;
}

#em-paid-media .pm-text-link:hover {
  color: var(--pm-accent-light);
  gap: 19px;
}

/* HERO */

#em-paid-media .pm-hero {
  position: relative;
  display: flex;
  align-items: center;
  min-height: 780px;
  background-image:
    linear-gradient(
      90deg,
      rgba(3,9,11,.97) 0%,
      rgba(3,9,11,.90) 31%,
      rgba(3,9,11,.67) 58%,
      rgba(3,9,11,.33) 100%
    ),
    url("https://evolvingmarket.com/wp-content/uploads/2026/10/Roofer-Working-at-Golden-Hour.jpg");
  background-size: cover;
  background-position: center;
  border-bottom: 1px solid rgba(206,109,116,.28);
}

#em-paid-media .pm-hero::after {
  content: "";
  position: absolute;
  inset: auto 0 0;
  height: 150px;
  background: linear-gradient(transparent,rgba(5,11,13,.65));
  pointer-events: none;
}

#em-paid-media .pm-hero-layout {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: minmax(0,1.06fr) minmax(0,.94fr);
  align-items: center;
  gap: clamp(25px,4vw,65px);
  padding-top: 205px;
  padding-bottom: 110px;
}

#em-paid-media .pm-hero-copy {
  max-width: 760px;
}

#em-paid-media .pm-hero h1 {
  margin: 23px 0 25px;
  font-size: clamp(45px,4.55vw,70px);
  text-wrap: balance;
}

#em-paid-media .pm-hero-description {
  max-width: 610px;
  color: #e6e9e8;
  font-size: clamp(15px,1.15vw,17px);
  line-height: 1.8;
}

#em-paid-media .pm-hero-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 22px;
  margin-top: 36px;
  padding-top: 23px;
  border-top: 1px solid rgba(255,255,255,.22);
}

#em-paid-media .pm-hero-tags span {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  color: #f0eaea;
  font-size: 12px;
}

#em-paid-media .pm-hero-tags span::before {
  content: "";
  width: 6px;
  height: 6px;
  flex: none;
  border-radius: 50%;
  background: var(--pm-accent);
}

#em-paid-media .pm-hero-art {
  display: flex;
  justify-content: center;
  align-items: center;
  min-width: 0;
}

#em-paid-media .pm-hero-art img {
  display: block;
  width: 100%;
  max-width: 680px;
  height: auto;
  object-fit: contain;
  filter: drop-shadow(0 20px 35px rgba(0,0,0,.18));
}

/* INTRO */

#em-paid-media .pm-intro {
  background:
    radial-gradient(ellipse at 15% 85%,
      rgba(206,109,116,.075),transparent 55%),
    #0c1417;
  border-bottom: 1px solid rgba(255,255,255,.08);
}

#em-paid-media .pm-intro-grid {
  display: grid;
  grid-template-columns: 1fr .88fr;
  align-items: start;
  gap: clamp(45px,7vw,120px);
}

#em-paid-media .pm-intro h2 {
  margin-top: 22px;
  font-size: clamp(43px,4.6vw,68px);
}

#em-paid-media .pm-intro-text p {
  margin-bottom: 20px;
  color: var(--pm-muted);
  font-size: 16px;
  line-height: 1.85;
}

#em-paid-media .pm-intro-text .pm-emphasis {
  margin-top: 24px;
  padding: 20px 23px;
  border-left: 3px solid var(--pm-accent);
  background: rgba(206,109,116,.065);
  color: #fff;
  font-weight: 600;
}

/* ADVERTISING PLATFORMS */

#em-paid-media .pm-platforms {
  background:
    radial-gradient(ellipse at 85% 5%,
      rgba(206,109,116,.09),transparent 55%),
    #050b0d;
}

#em-paid-media .pm-platform-grid {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: 18px;
}

#em-paid-media .pm-platform-card {
  min-height: 440px;
  padding: 35px 31px;
  border: 1px solid rgba(255,255,255,.15);
  border-top: 2px solid var(--pm-accent);
  border-radius: 7px;
  background: linear-gradient(145deg,#121c1f,#080e10);
  transition: transform .3s,border-color .3s,box-shadow .3s;
}

#em-paid-media .pm-platform-card:nth-child(2) {
  border-top-color: var(--pm-lavender);
}

#em-paid-media .pm-platform-card:nth-child(3) {
  border-top-color: var(--pm-gold);
}

#em-paid-media .pm-platform-card:hover {
  transform: translateY(-5px);
  border-color: rgba(206,109,116,.5);
  box-shadow: 0 18px 40px rgba(0,0,0,.23);
}

#em-paid-media .pm-platform-symbol {
  display: grid;
  place-items: center;
  width: 58px;
  height: 58px;
  margin-bottom: 28px;
  border-radius: 12px;
  background: rgba(206,109,116,.1);
  color: var(--pm-accent-light);
}

#em-paid-media .pm-platform-card:nth-child(2) .pm-platform-symbol {
  color: var(--pm-lavender);
  background: rgba(187,145,215,.1);
}

#em-paid-media .pm-platform-card:nth-child(3) .pm-platform-symbol {
  color: var(--pm-gold);
  background: rgba(237,198,108,.1);
}

#em-paid-media .pm-platform-symbol svg {
  width: 34px;
  height: 34px;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

#em-paid-media .pm-card-kicker {
  margin-bottom: 12px;
  color: var(--pm-accent-light);
  font-size: 10px;
  font-weight: 750;
  line-height: 1.5;
  letter-spacing: .18em;
}

#em-paid-media .pm-platform-card h3 {
  margin-bottom: 18px;
  font-family: Georgia,serif;
  font-size: clamp(29px,2.6vw,37px);
  font-weight: 400;
}

#em-paid-media .pm-platform-card > p:not(.pm-card-kicker) {
  color: var(--pm-muted);
  font-size: 14px;
  line-height: 1.8;
}

#em-paid-media .pm-platform-card ul {
  padding: 22px 0 0;
  margin-top: 22px;
  border-top: 1px solid rgba(255,255,255,.13);
  list-style: none;
}

#em-paid-media .pm-platform-card li {
  position: relative;
  padding-left: 19px;
  margin-bottom: 11px;
  color: #e6e9e8;
  font-size: 12px;
  line-height: 1.5;
}

#em-paid-media .pm-platform-card li::before {
  content: "";
  position: absolute;
  top: 7px;
  left: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--pm-accent);
}

/* SHARED SPLIT SECTIONS */

#em-paid-media .pm-split {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(0,.9fr);
  align-items: center;
  gap: clamp(45px,7vw,115px);
}

#em-paid-media .pm-split h2 {
  margin: 20px 0 25px;
  font-size: clamp(42px,4.25vw,64px);
}

#em-paid-media .pm-split p:not(.pm-eyebrow):not(.pm-card-kicker) {
  font-size: 15px;
  line-height: 1.8;
}

/* WHITE RESEARCH SECTION */

#em-paid-media .pm-research {
  background: #fff;
  color: #172023;
  border-block: 1px solid #e8ebea;
}

#em-paid-media .pm-research .pm-eyebrow {
  color: #a44c55;
}

#em-paid-media .pm-research h2,
#em-paid-media .pm-research h2 em {
  color: #11191c;
}

#em-paid-media .pm-research-copy > p:not(.pm-eyebrow) {
  margin-bottom: 17px;
  color: #566166;
}

#em-paid-media .pm-research-list {
  margin-top: 27px;
  border-top: 1px solid #e6e9e9;
}

#em-paid-media .pm-research-list > div {
  display: flex;
  gap: 17px;
  align-items: flex-start;
  padding: 18px 0;
  border-bottom: 1px solid #e6e9e9;
}

#em-paid-media .pm-mini-icon {
  display: grid;
  place-items: center;
  width: 35px;
  height: 35px;
  flex: none;
  border-radius: 7px;
  background: #f9e9ea;
  color: #ad4f58;
  font-size: 12px;
  font-weight: 800;
}

#em-paid-media .pm-research-list h3 {
  margin-bottom: 5px;
  color: #162124;
  font-size: 15px;
  font-weight: 750;
}

#em-paid-media .pm-research-list p {
  color: #657174;
  font-size: 13px !important;
  line-height: 1.65 !important;
}

#em-paid-media .pm-research-art {
  min-width: 0;
}

#em-paid-media .pm-research-art img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 9px;
  object-fit: contain;
  
}

#em-paid-media .pm-art-caption {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-top: 20px;
  color: #59666a;
  font-size: 12px;
  font-weight: 600;
}

#em-paid-media .pm-status-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--pm-accent);
}

/* =====================================================
   UPDATED FULL-FUNNEL GRAPHIC
   Dark graphite tones, subtle brand accents.
   Same geometry as the approved funnel.
===================================================== */

#em-paid-media .pm-funnel {
  background:
    radial-gradient(
      ellipse at 50% 10%,
      rgba(206,109,116,.065),
      transparent 57%
    ),
    #050b0d;
}

#em-paid-media .pm-funnel-layout {
  display: grid;
  grid-template-columns: .92fr 1fr;
  align-items: center;
  gap: clamp(45px,7vw,110px);
}

#em-paid-media .pm-funnel-visual {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 9px;
  width: 100%;
  padding: 35px 0;
}

/* Shared funnel pieces */

#em-paid-media .pm-funnel-stage {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  min-height: 145px;
  padding: 25px 35px;
  text-align: center;
  border-radius: 8px;
  clip-path: polygon(0 0,100% 0,90% 100%,10% 100%);
  overflow: hidden;
}

/* Narrow brand accent across the top of each piece */

#em-paid-media .pm-funnel-stage::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 3px;
  background: rgba(206,109,116,.82);
}

/* Stage 1: charcoal with muted rose undertone */

#em-paid-media .pm-funnel-top {
  width: 100%;
  background: linear-gradient(
    120deg,
    #222b30 0%,
    #303036 52%,
    #46343b 100%
  );
}

/* Stage 2: deep plum graphite */

#em-paid-media .pm-funnel-middle {
  width: 82%;
  background: linear-gradient(
    120deg,
    #25252f 0%,
    #302c38 55%,
    #39323c 100%
  );
}

#em-paid-media .pm-funnel-middle::before {
  background: rgba(187,145,215,.75);
}

/* Stage 3: dark warm graphite */

#em-paid-media .pm-funnel-bottom {
  width: 64%;
  background: linear-gradient(
    120deg,
    #252b2d 0%,
    #303235 55%,
    #3d3737 100%
  );
}

#em-paid-media .pm-funnel-bottom::before {
  background: rgba(237,198,108,.65);
}

/* Funnel typography */

#em-paid-media .pm-funnel-stage-label {
  position: relative;
  z-index: 1;
  color: #d8d4d8;
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .16em;
}

#em-paid-media .pm-funnel-stage strong {
  position: relative;
  z-index: 1;
  display: block;
  margin-top: 7px;
  color: #fff;
  font-family: Georgia,serif;
  font-size: clamp(26px,2.8vw,40px);
  font-weight: 400;
  line-height: 1.2;
}

#em-paid-media .pm-funnel-stage small {
  position: relative;
  z-index: 1;
  margin-top: 6px;
  color: #d4d1d4;
  font-size: 12px;
}

/* Funnel explanations */

#em-paid-media .pm-funnel-details {
  display: flex;
  flex-direction: column;
}

#em-paid-media .pm-funnel-detail {
  padding: 28px 0;
  border-bottom: 1px solid rgba(255,255,255,.15);
}

#em-paid-media .pm-funnel-detail:first-child {
  border-top: 1px solid rgba(255,255,255,.15);
}

#em-paid-media .pm-funnel-number {
  display: block;
  margin-bottom: 11px;
  color: var(--pm-accent-light);
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .17em;
}

#em-paid-media .pm-funnel-detail h3 {
  margin-bottom: 12px;
  font-family: Georgia,serif;
  font-size: clamp(25px,2.4vw,34px);
  font-weight: 400;
}

#em-paid-media .pm-funnel-detail > p:not(.pm-funnel-focus) {
  color: var(--pm-muted);
  font-size: 14px;
  line-height: 1.8;
}

#em-paid-media .pm-funnel-focus {
  margin-top: 13px;
  color: var(--pm-accent-light);
  font-size: 12px;
  font-weight: 650;
}

/* RETARGETING */

#em-paid-media .pm-retarget {
  background:
    radial-gradient(ellipse at 85% 80%,
      rgba(206,109,116,.07),transparent 60%),
    linear-gradient(130deg,#10191d,#0a1114);
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-paid-media .pm-retarget-layout {
  grid-template-columns: minmax(0,.9fr) minmax(0,1fr);
}

#em-paid-media .pm-retarget-art {
  min-width: 0;
}

#em-paid-media .pm-retarget-art img {
  display: block;
  width: 100%;
  height: auto;
  object-fit: contain;
  border-radius: 9px;
  filter: drop-shadow(0 20px 30px rgba(0,0,0,.18));
}

#em-paid-media .pm-retarget-copy > p:not(.pm-eyebrow) {
  margin-bottom: 17px;
  color: var(--pm-muted);
}

#em-paid-media .pm-retarget-note {
  margin: 25px 0;
  padding: 19px 23px;
  border-left: 3px solid var(--pm-accent);
  background: rgba(206,109,116,.09);
  color: #fff;
  font-size: 15px;
  font-weight: 650;
  line-height: 1.7;
}

#em-paid-media .pm-retarget-copy .pm-smallprint {
  color: #aeb9ba !important;
  font-size: 12px !important;
  line-height: 1.7 !important;
}

/* CAMPAIGN MANAGEMENT */

#em-paid-media .pm-management {
  background: #050b0d;
}

#em-paid-media .pm-management-grid {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: 17px;
}

#em-paid-media .pm-management-card {
  min-height: 225px;
  padding: 30px;
  border: 1px solid rgba(255,255,255,.15);
  border-top: 2px solid var(--pm-accent);
  border-radius: 7px;
  background: linear-gradient(145deg,#131c1f,#080e10);
  transition: transform .3s,border-color .3s,box-shadow .3s;
}

#em-paid-media .pm-management-card:nth-child(3n+2) {
  border-top-color: var(--pm-lavender);
}

#em-paid-media .pm-management-card:nth-child(3n) {
  border-top-color: var(--pm-gold);
}

#em-paid-media .pm-management-card:hover {
  transform: translateY(-4px);
  border-color: rgba(206,109,116,.5);
  box-shadow: 0 15px 35px rgba(0,0,0,.2);
}

#em-paid-media .pm-card-number {
  display: block;
  margin-bottom: 25px;
  color: var(--pm-accent-light);
  font-family: Georgia,serif;
  font-size: 36px;
  line-height: 1;
}

#em-paid-media .pm-management-card:nth-child(3n+2) .pm-card-number {
  color: var(--pm-lavender);
}

#em-paid-media .pm-management-card:nth-child(3n) .pm-card-number {
  color: var(--pm-gold);
}

#em-paid-media .pm-management-card h3 {
  margin-bottom: 12px;
  font-size: 17px;
  font-weight: 750;
}

#em-paid-media .pm-management-card p {
  color: var(--pm-muted);
  font-size: 13px;
  line-height: 1.8;
}

/* REPORTING */

#em-paid-media .pm-reporting {
  background:
    radial-gradient(ellipse at 80% 10%,
      rgba(206,109,116,.1),transparent 55%),
    #10191c;
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-paid-media .pm-reporting-copy > p:not(.pm-eyebrow) {
  margin-bottom: 17px;
  color: var(--pm-muted);
}

#em-paid-media .pm-reporting-points {
  margin-top: 28px;
}

#em-paid-media .pm-reporting-points > div {
  display: flex;
  align-items: flex-start;
  gap: 15px;
  padding: 17px 0;
  border-bottom: 1px solid rgba(255,255,255,.12);
}

#em-paid-media .pm-check {
  display: grid;
  place-items: center;
  width: 24px;
  height: 24px;
  flex: none;
  border: 1px solid rgba(206,109,116,.65);
  border-radius: 50%;
  background: rgba(206,109,116,.14);
  color: #f2a7ad;
  font-size: 13px;
  line-height: 1;
}

#em-paid-media .pm-reporting-points h3 {
  margin-bottom: 5px;
  font-size: 15px;
  font-weight: 750;
}

#em-paid-media .pm-reporting-points p {
  color: var(--pm-muted);
  font-size: 13px !important;
}

#em-paid-media .pm-report-visual {
  min-width: 0;
}

#em-paid-media .pm-report-card {
  padding: 28px;
  border-radius: 10px;
  background: #fff;
  color: #142027;
  box-shadow: 0 25px 75px rgba(0,0,0,.25);
}

#em-paid-media .pm-report-header {
  display: flex;
  align-items: start;
  justify-content: space-between;
  gap: 20px;
  margin-bottom: 26px;
}

#em-paid-media .pm-report-eyebrow {
  display: block;
  margin-bottom: 7px;
  color: #9c5359;
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .13em;
}

#em-paid-media .pm-report-header h3 {
  color: #162127;
  font-size: 18px;
  font-weight: 750;
  line-height: 1.3;
}

#em-paid-media .pm-report-period {
  flex: none;
  padding: 6px 9px;
  border: 1px solid #e5e7e8;
  border-radius: 4px;
  color: #778286;
  font-size: 10px;
}

#em-paid-media .pm-report-metrics {
  display: grid;
  grid-template-columns: repeat(4,minmax(0,1fr));
  gap: 0;
  margin-bottom: 25px;
}

#em-paid-media .pm-report-metrics > div {
  display: flex;
  flex-direction: column;
  gap: 3px;
  padding: 0 12px;
  border-left: 1px solid #e7e8e9;
}

#em-paid-media .pm-report-metrics > div:first-child {
  padding-left: 0;
  border-left: none;
}

#em-paid-media .pm-report-metrics span {
  color: #647078;
  font-size: 10px;
  line-height: 1.4;
}

#em-paid-media .pm-report-metrics strong {
  color: #152027;
  font-size: clamp(17px,1.8vw,25px);
  font-weight: 800;
  line-height: 1.25;
}

#em-paid-media .pm-report-metrics small {
  color: #38866a;
  font-size: 10px;
  font-weight: 750;
}

#em-paid-media .pm-report-chart {
  display: block;
  width: 100%;
  height: auto;
}

#em-paid-media .pm-chart-legend {
  display: flex;
  align-items: center;
  gap: 23px;
  margin-top: 5px;
}

#em-paid-media .pm-chart-legend span {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  color: #6a757a;
  font-size: 11px;
}

#em-paid-media .pm-chart-legend i {
  display: block;
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: var(--pm-accent);
}

#em-paid-media .pm-chart-legend span:nth-child(2) i {
  background: var(--pm-lavender);
}

#em-paid-media .pm-report-callout {
  display: flex;
  align-items: center;
  gap: 14px;
  margin: 17px 22px 0;
  padding: 19px;
  border: 1px solid rgba(206,109,116,.3);
  border-radius: 6px;
  background: #182125;
}

#em-paid-media .pm-report-callout strong {
  display: block;
  margin-bottom: 4px;
  color: #fff;
  font-size: 14px;
}

#em-paid-media .pm-report-callout p {
  color: var(--pm-muted);
  font-size: 12px !important;
  line-height: 1.6 !important;
}

/* PROCESS */

#em-paid-media .pm-process {
  background: #050b0d;
}

#em-paid-media .pm-process-head {
  display: grid;
  grid-template-columns: 1fr .85fr;
  align-items: end;
  gap: 70px;
  margin-bottom: 48px;
}

#em-paid-media .pm-process h2 {
  margin-top: 20px;
  font-size: clamp(43px,4.5vw,66px);
}

#em-paid-media .pm-process-head > p {
  color: var(--pm-muted);
  font-size: 16px;
  line-height: 1.8;
}

#em-paid-media .pm-process-grid {
  display: grid;
  grid-template-columns: repeat(5,minmax(0,1fr));
  border-top: 1px solid rgba(255,255,255,.19);
}

#em-paid-media .pm-process-step {
  padding: 30px 22px 12px;
  border-left: 1px solid rgba(255,255,255,.13);
}

#em-paid-media .pm-process-step:first-child {
  padding-left: 0;
  border-left: none;
}

#em-paid-media .pm-process-step > span {
  display: block;
  margin-bottom: 24px;
  color: var(--pm-accent-light);
  font-family: Georgia,serif;
  font-size: 40px;
  line-height: 1;
}

#em-paid-media .pm-process-step:nth-child(2) > span,
#em-paid-media .pm-process-step:nth-child(4) > span {
  color: var(--pm-lavender);
}

#em-paid-media .pm-process-step:nth-child(3) > span,
#em-paid-media .pm-process-step:nth-child(5) > span {
  color: var(--pm-gold);
}

#em-paid-media .pm-process-step h3 {
  margin-bottom: 12px;
  font-size: 16px;
  font-weight: 750;
  line-height: 1.4;
}

#em-paid-media .pm-process-step p {
  color: var(--pm-muted);
  font-size: 13px;
  line-height: 1.75;
}

/* FLEXIBLE STRATEGIES */

#em-paid-media .pm-flexible {
  background:
    radial-gradient(ellipse at 90% 10%,
      rgba(206,109,116,.09),transparent 55%),
    linear-gradient(120deg,#11191d,#151b20);
  border-block: 1px solid rgba(255,255,255,.09);
}

#em-paid-media .pm-flexible-layout {
  display: grid;
  grid-template-columns: 1fr .85fr;
  align-items: center;
  gap: clamp(45px,7vw,115px);
}

#em-paid-media .pm-flexible h2 {
  margin: 20px 0 26px;
  font-size: clamp(42px,4.3vw,64px);
}

#em-paid-media .pm-flexible-layout > div:first-child > p:not(.pm-eyebrow) {
  margin-bottom: 18px;
  color: var(--pm-muted);
  font-size: 15px;
  line-height: 1.8;
}

#em-paid-media .pm-flexible .pm-btn {
  margin-top: 15px;
}

#em-paid-media .pm-flexible-panel {
  padding: clamp(30px,3vw,45px);
  border: 1px solid rgba(206,109,116,.4);
  border-radius: 8px;
  background:
    radial-gradient(ellipse at 90% 0%,
      rgba(206,109,116,.12),transparent 55%),
    #0b1216;
}

#em-paid-media .pm-flexible-panel h3 {
  margin-bottom: 25px;
  font-family: Georgia,serif;
  font-size: clamp(29px,2.8vw,39px);
  font-weight: 400;
  line-height: 1.2;
}

#em-paid-media .pm-flexible-list > div {
  display: flex;
  align-items: center;
  gap: 13px;
  padding: 13px 0;
  border-bottom: 1px solid rgba(255,255,255,.11);
  color: #e5e8e8;
  font-size: 14px;
}

/* FAQ */

#em-paid-media .pm-faq {
  background:
    radial-gradient(ellipse at 85% 10%,
      rgba(206,109,116,.09),transparent 55%),
    #050b0d;
}

#em-paid-media .pm-faq-layout {
  display: grid;
  grid-template-columns: .8fr 1.25fr;
  align-items: start;
  gap: clamp(45px,7vw,120px);
}

#em-paid-media .pm-faq h2 {
  margin: 20px 0 24px;
  font-size: clamp(42px,4vw,62px);
}

#em-paid-media .pm-faq-intro > p:not(.pm-eyebrow) {
  max-width: 420px;
  margin-bottom: 27px;
  color: var(--pm-muted);
  font-size: 15px;
  line-height: 1.8;
}

#em-paid-media .pm-faq-list {
  border-top: 1px solid rgba(255,255,255,.2);
}

#em-paid-media .pm-faq-item {
  border-bottom: 1px solid rgba(255,255,255,.17);
  transition: background .25s;
}

#em-paid-media .pm-faq-item.pm-faq-open {
  background: rgba(206,109,116,.045);
}

#em-paid-media .pm-faq-item h3 {
  margin: 0;
  font-size: inherit;
  font-weight: inherit;
}

#em-paid-media .pm-faq-trigger {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 25px;
  width: 100%;
  padding: 23px 12px;
  border: 0;
  background: transparent;
  color: #fff;
  text-align: left;
  font-size: 15px;
  font-weight: 650;
  line-height: 1.5;
  cursor: pointer;
  transition: color .25s;
}

#em-paid-media .pm-faq-trigger:hover {
  color: var(--pm-accent-light);
}

#em-paid-media .pm-faq-trigger > span {
  display: grid;
  place-items: center;
  width: 29px;
  height: 29px;
  flex: none;
  border: 1px solid rgba(206,109,116,.65);
  border-radius: 50%;
  color: var(--pm-accent-light);
  font-size: 21px;
  font-weight: 400;
  transition: transform .25s,background .25s;
}

#em-paid-media .pm-faq-open .pm-faq-trigger > span {
  transform: rotate(45deg);
  background: rgba(206,109,116,.12);
}

#em-paid-media .pm-faq-panel[hidden] {
  display: none !important;
}

#em-paid-media .pm-faq-panel {
  padding: 0 55px 24px 12px;
}

#em-paid-media .pm-faq-panel p {
  color: var(--pm-muted);
  font-size: 14px;
  line-height: 1.85;
}

/* FINAL CTA */

#em-paid-media .pm-final-cta {
  position: relative;
  display: flex;
  align-items: center;
  min-height: 520px;
  padding-block: 105px;
  background:
    radial-gradient(ellipse at 82% 50%,
      rgba(206,109,116,.17),transparent 43%),
    linear-gradient(120deg,#0b1215,#15171b 65%,#0a1013);
  border-top: 1px solid rgba(206,109,116,.25);
}

#em-paid-media .pm-final-inner {
  display: grid;
  grid-template-columns: 1.15fr .65fr;
  align-items: center;
  gap: 60px;
}

#em-paid-media .pm-final-copy {
  max-width: 850px;
}

#em-paid-media .pm-final-cta h2 {
  margin: 22px 0 24px;
  font-size: clamp(43px,4.8vw,70px);
}

#em-paid-media .pm-final-copy > p:not(.pm-eyebrow) {
  max-width: 650px;
  margin-bottom: 15px;
  color: var(--pm-muted);
  font-size: 16px;
  line-height: 1.8;
}

#em-paid-media .pm-final-decor {
  display: grid;
  place-items: center;
  min-height: 320px;
}

#em-paid-media .pm-decor-circle {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 25px;
  width: min(100%,340px);
  aspect-ratio: 1;
  border: 1px solid rgba(206,109,116,.45);
  border-radius: 50%;
  background:
    radial-gradient(circle,
      rgba(206,109,116,.13),
      rgba(206,109,116,.025) 68%,
      transparent);
  box-shadow:
    0 0 0 24px rgba(206,109,116,.035),
    0 0 0 49px rgba(206,109,116,.02);
}

#em-paid-media .pm-decor-circle::before {
  content: "";
  position: absolute;
  inset: 24px;
  border: 1px dashed rgba(206,109,116,.3);
  border-radius: 50%;
}

#em-paid-media .pm-decor-circle span {
  position: relative;
  z-index: 1;
  color: #f3d5d8;
  font-size: 12px;
  font-weight: 750;
  letter-spacing: .2em;
}

/* REVEAL ANIMATIONS */

#em-paid-media.pm-js .pm-reveal {
  opacity: 0;
  transform: translateY(22px);
  transition:
    opacity .65s ease,
    transform .65s cubic-bezier(.2,.7,.2,1);
}

#em-paid-media.pm-js .pm-reveal.pm-visible {
  opacity: 1;
  transform: translateY(0);
}

#em-paid-media.pm-js .pm-platform-card:nth-child(2),
#em-paid-media.pm-js .pm-management-card:nth-child(2),
#em-paid-media.pm-js .pm-process-step:nth-child(2) {
  transition-delay: .07s;
}

#em-paid-media.pm-js .pm-platform-card:nth-child(3),
#em-paid-media.pm-js .pm-management-card:nth-child(3),
#em-paid-media.pm-js .pm-process-step:nth-child(3) {
  transition-delay: .12s;
}

/* =====================================================
   RESPONSIVE — TABLET
===================================================== */

@media (max-width:1100px) {

  #em-paid-media .pm-container {
    width: calc(100% - 52px);
  }

  #em-paid-media .pm-section {
    padding-block: 80px;
  }

  #em-paid-media .pm-hero-layout {
    gap: 25px;
  }

  #em-paid-media .pm-hero h1 {
    font-size: clamp(43px,5vw,59px);
  }

  #em-paid-media .pm-intro-grid,
  #em-paid-media .pm-split,
  #em-paid-media .pm-funnel-layout,
  #em-paid-media .pm-process-head,
  #em-paid-media .pm-flexible-layout,
  #em-paid-media .pm-faq-layout {
    gap: 40px;
  }

  #em-paid-media .pm-platform-card {
    padding: 28px 24px;
  }

  #em-paid-media .pm-platform-card h3 {
    font-size: 29px;
  }

  #em-paid-media .pm-management-grid {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }

  #em-paid-media .pm-process-grid {
    grid-template-columns: repeat(3,minmax(0,1fr));
    row-gap: 25px;
  }

  #em-paid-media .pm-process-step:nth-child(4) {
    padding-left: 0;
    border-left: none;
  }

  #em-paid-media .pm-report-card {
    padding: 20px;
  }

  #em-paid-media .pm-report-metrics {
    grid-template-columns: repeat(2,minmax(0,1fr));
    row-gap: 20px;
  }

  #em-paid-media .pm-report-metrics > div:nth-child(3) {
    padding-left: 0;
    border-left: none;
  }
}

/* TABLET HERO */

@media (min-width:768px) and (max-width:1100px) {

  #em-paid-media .pm-hero {
    min-height: 700px;
  }

  #em-paid-media .pm-hero-layout {
    padding-top: 185px;
    padding-bottom: 90px;
  }

  #em-paid-media .pm-hero-description {
    font-size: 14px;
  }

  #em-paid-media .pm-hero-art img {
    max-width: 520px;
  }
}

/* =====================================================
   RESPONSIVE — MOBILE
===================================================== */

@media (max-width:767px) {

  #em-paid-media .pm-container {
    width: calc(100% - 36px);
  }

  #em-paid-media .pm-section {
    padding-block: 65px;
  }

  #em-paid-media h1,
  #em-paid-media h2 {
    letter-spacing: -.025em;
    line-height: 1.15;
  }

  #em-paid-media .pm-hero {
    min-height: 0;
    background-image:
      linear-gradient(
        180deg,
        rgba(3,9,11,.77) 0%,
        rgba(3,9,11,.92) 52%,
        rgba(3,9,11,.98) 100%
      ),
      url("https://evolvingmarket.com/wp-content/uploads/2026/10/Roofer-Working-at-Golden-Hour.jpg");
    background-position: 58% center;
  }

  #em-paid-media .pm-hero-layout {
    grid-template-columns: 1fr;
    gap: 32px;
    padding-top: 190px;
    padding-bottom: 65px;
  }

  #em-paid-media .pm-hero h1 {
    margin: 19px 0 22px;
    font-size: clamp(35px,7.8vw,48px);
  }

  #em-paid-media .pm-hero-description {
    font-size: 15px;
  }

  #em-paid-media .pm-hero-art {
    width: 100%;
    max-width: 550px;
    margin-inline: auto;
  }

  #em-paid-media .pm-hero-art img {
    max-width: 100%;
    max-height: 400px;
    object-fit: contain;
  }

  #em-paid-media .pm-hero-tags {
    margin-top: 27px;
  }

  #em-paid-media .pm-intro-grid,
  #em-paid-media .pm-split,
  #em-paid-media .pm-funnel-layout,
  #em-paid-media .pm-process-head,
  #em-paid-media .pm-flexible-layout,
  #em-paid-media .pm-faq-layout,
  #em-paid-media .pm-final-inner {
    grid-template-columns: 1fr;
    gap: 35px;
  }

  #em-paid-media .pm-intro h2,
  #em-paid-media .pm-section-heading h2,
  #em-paid-media .pm-split h2,
  #em-paid-media .pm-process h2,
  #em-paid-media .pm-flexible h2,
  #em-paid-media .pm-faq h2 {
    font-size: clamp(35px,7.8vw,46px);
  }

  #em-paid-media .pm-platform-grid,
  #em-paid-media .pm-management-grid {
    grid-template-columns: 1fr;
  }

  #em-paid-media .pm-platform-card {
    min-height: 0;
    padding: 30px;
  }

  /* Mobile funnel */

  #em-paid-media .pm-funnel-visual {
    width: 100%;
    max-width: 570px;
    margin-inline: auto;
    padding-block: 5px;
  }

  #em-paid-media .pm-funnel-stage {
    min-height: 130px;
  }

  #em-paid-media .pm-retarget-art {
    order: 2;
  }

  #em-paid-media .pm-retarget-copy {
    order: 1;
  }

  #em-paid-media .pm-management-card {
    min-height: 0;
  }

  #em-paid-media .pm-report-visual {
    width: 100%;
    max-width: 640px;
    margin-inline: auto;
  }

  #em-paid-media .pm-process-grid {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }

  #em-paid-media .pm-process-step:nth-child(3),
  #em-paid-media .pm-process-step:nth-child(5) {
    padding-left: 0;
    border-left: none;
  }

  #em-paid-media .pm-process-step:nth-child(4) {
    padding-left: 22px;
    border-left: 1px solid rgba(255,255,255,.13);
  }

  #em-paid-media .pm-final-cta {
    padding-block: 85px;
  }

  #em-paid-media .pm-final-cta h2 {
    font-size: clamp(35px,8vw,49px);
  }

  #em-paid-media .pm-final-decor {
    min-height: 240px;
  }

  #em-paid-media .pm-decor-circle {
    width: 235px;
  }
}

/* =====================================================
   SMALL MOBILE
===================================================== */

@media (max-width:540px) {

  #em-paid-media .pm-hero-layout {
    padding-top: 175px;
    padding-bottom: 55px;
  }

  #em-paid-media .pm-hero h1 {
    font-size: clamp(33px,8.5vw,42px);
  }

  #em-paid-media .pm-actions {
    flex-direction: column;
    align-items: stretch;
  }

  #em-paid-media .pm-btn {
    width: 100%;
  }

  #em-paid-media .pm-intro h2,
  #em-paid-media .pm-section-heading h2,
  #em-paid-media .pm-split h2,
  #em-paid-media .pm-process h2,
  #em-paid-media .pm-flexible h2,
  #em-paid-media .pm-faq h2 {
    font-size: 35px;
  }

  #em-paid-media .pm-platform-card,
  #em-paid-media .pm-management-card {
    padding: 27px;
  }

  #em-paid-media .pm-funnel-stage {
    min-height: 112px;
    padding: 17px 15px;
  }

  #em-paid-media .pm-funnel-stage strong {
    font-size: 25px;
  }

  #em-paid-media .pm-funnel-stage-label {
    font-size: 8px;
  }

  #em-paid-media .pm-funnel-stage small {
    font-size: 10px;
  }

  #em-paid-media .pm-funnel-middle {
    width: 86%;
  }

  #em-paid-media .pm-funnel-bottom {
    width: 72%;
  }

  #em-paid-media .pm-report-card {
    padding: 16px;
  }

  #em-paid-media .pm-report-header {
    flex-direction: column;
    gap: 10px;
  }

  #em-paid-media .pm-report-header h3 {
    font-size: 16px;
  }

  #em-paid-media .pm-report-metrics strong {
    font-size: 20px;
  }

  #em-paid-media .pm-report-callout {
    margin-inline: 0;
  }

  #em-paid-media .pm-process-grid {
    grid-template-columns: 1fr;
  }

  #em-paid-media .pm-process-step,
  #em-paid-media .pm-process-step:first-child,
  #em-paid-media .pm-process-step:nth-child(3),
  #em-paid-media .pm-process-step:nth-child(4),
  #em-paid-media .pm-process-step:nth-child(5) {
    padding: 24px 0;
    border-left: none;
    border-bottom: 1px solid rgba(255,255,255,.13);
  }

  #em-paid-media .pm-process-step > span {
    margin-bottom: 14px;
    font-size: 35px;
  }

  #em-paid-media .pm-faq-trigger {
    padding: 20px 7px;
    font-size: 14px;
  }

  #em-paid-media .pm-faq-panel {
    padding: 0 12px 22px 7px;
  }

  #em-paid-media .pm-faq-panel p {
    font-size: 13px;
  }

  #em-paid-media .pm-final-cta h2 {
    font-size: 36px;
  }
}

/* EXTRA SMALL SCREENS */

@media (max-width:380px) {

  #em-paid-media .pm-hero-layout {
    padding-top: 180px;
  }

  #em-paid-media .pm-hero h1 {
    font-size: 32px;
  }

  #em-paid-media .pm-intro h2,
  #em-paid-media .pm-section-heading h2,
  #em-paid-media .pm-split h2,
  #em-paid-media .pm-process h2,
  #em-paid-media .pm-flexible h2,
  #em-paid-media .pm-faq h2 {
    font-size: 33px;
  }

  #em-paid-media .pm-funnel-bottom {
    width: 80%;
  }
}

/* REDUCED MOTION */

@media (prefers-reduced-motion:reduce) {

  #em-paid-media *,
  #em-paid-media *::before,
  #em-paid-media *::after {
    animation: none !important;
    transition: none !important;
    scroll-behavior: auto !important;
  }

  #em-paid-media.pm-js .pm-reveal {
    opacity: 1 !important;
    transform: none !important;
  }
}/* End custom CSS */